Piano Héritage – Laval, QC

SMALL BUSINESS E-COMMERCE SITE

Client
Piano Héritage - Laval, QC
Category
Website Design, E-Commerce integration, Google Analytics and Adwords integration and Campaign
Tags
WordPress, SEO, Web Design, WooCommerce, Moneris, Google Analytics, Google Adwords
Project url
https://www.pianoheritage.com

The client had a one page website with Netfirms.  We convinced them that with their unique product offering that they were missing out on thousands of monthly searches in their city.  We originally built a low-budget custom website for them several years ago using only HTML and CSS and maximized their SEO.

After seeing their sales grow by 50% in the first year, the business owner was convinced.  We moved their site to a Joomla! platform in order to integrate a Content Management System and streamline the updating process as their inventory changes monthly.  In conjunction with those changes, we implemented a Google Adwords campaign and tracked the progress with Google Analytics.  Their sales doubled each year for the next few years.  We recently updated their site to WordPress with WooCommerce as the E-Commerce solution as we’re finding that platform to be the best all-around for SMB’s.  Piano Héritage is now one of the top Yamaha dealers in all of Quebec, thanks to their willingness to accept new online strategies and great customer service.

Google and Bing Local Business Listings were updated with the correct info and settings were adjusted to ensure that their business was easily found with map searches on both platforms.

Programming25%
0%
usability & design20%
0%
testing20%
0%
SEO35%
0%

MAIN STEPS & RESULTS 

1
Current site evaluation.  Projected site needs.  Brainstorming with client.  Initial budget set.
2
Creative brainstorming, content creation, competitor analysis.
3
Website Development, testing, Google Analytics and Adwords integration.  Third platform being used now after multiple upgrades.

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